Something Blue

Something BluebyOscar de la Rentais a Floral fragrance for women.Something Bluewas launched in 2013. Something Blue was created by Frank Voelkl and Ann Gottlieb. Top notes are Lime (Linden) Blossom, Neroli, Bergamot and Mandarin Orange; middle notes are Lily-of-the-Valley, Stephanotis, Narcissus and Litchi; base notes are White Musk, Ambrette (Musk Mallow), Cashmere Wood, Ambergris and Bourbon Vanilla.“Something old, something new, something borrowed, something blue,” was the guideline to Oscar de la Renta and his new creation—Something Blue, a fragrance aimed at women who will be connected with the beautiful wedding dresses designed by Oscar de la Renta, but who also go one step further with a hope to offer special style.Something Blue has recently arrived for sale at Bloomingdales and Saks Fifth Avenue and was announced as a fragrance to enrich the aura with a floral rhapsody of notes. The fragrance was designed by Frank Vöelkl of Firmenich and Ann Gottlieb, as an echo to a wedding theme. The composition opens with luminous notes of linden blossom, neroli, bergamot and mandarin. The heart incorporates stephanotis, known as the eternal flower picked from Oscar de la Renta's garden in Punta Cana especially for this occasion, along with lily of the valley, narcisse and a touch of litchi. The base closes with musk, vanilla, ambrette seed, ambergris and warm cashmere wood.Something Blue is available as 50 and 100 ml EDP. The bottles are made of transparent glass with a blue stopper shaped like a ball. What sets this edition apart from others is the ring on the neck of the bottle—it is silver and evokes the very act of wedding. Photos for the advertising campaign were taken by Craig McDean.